You have the technology.
What you lack is the commercial engine.
Smarterial Solutions acts as your outsourced commercial business unit: we structure and execute your deployment with industrial players, public authorities and partners in France and internationally.
The challenge you are facing
The barriers of industrial go-to-market are different from those of R&D.
Industrial buyers don't purchase a technology, they purchase a validated solution
Decision cycles are long, stakeholders are numerous, purchasing processes are rigid. Without experience of these circuits, prospecting stalls.
International expansion amplifies the complexity
Identifying the right geographic markets, mapping potential buyers and activating the right relays takes time your technical team doesn't have.
Go-to-market requires skills you may not have yet
Structuring an industrial B2B pipeline, managing prospects over 6 to 18 months, running field trials: these are full-fledged professions of their own.
Funding does not replace commercial execution
Raising capital without a structured commercial deployment delays real revenue and credibility with the next round of investors.
What we do for you
We become your commercial business unit, from strategy to your first contracts.
Commercial potential diagnosis
Market analysis, identification of priority segments, mapping of target buyers, assessment of entry barriers. You leave with an actionable roadmap.
Go-to-market structuring (STRAT.R7 method)
Differentiating positioning, commercial messaging adapted to industrial buyers, pipeline construction, definition of objectives by phase and by geography.
Prospecting and access to decision-makers
Identification and activation of strategic contacts. Direct outreach to industrial players, public authorities and distributors. Management of first qualified interactions.
Support through to pilots and contracts
Structuring commercial offers, support through field-test phases, assistance with negotiation and closing of first orders.
Access to partners and investors
Introductions to distribution or integration partners. Presentation to institutional investors and family offices connected to our network.
Example missions
Cleantech technologies deployed in real industrial markets.
Examples of situations we address, without confidential data.
Identification of priority industrial basins across Europe, mapping of decision-makers within water management groups, structuring of first commercial approaches.
Targeting property developers and tertiary estate managers, introductions to renovation-material distributors, support for a first pilot on an industrial site.
Access to automotive and rail OEMs and equipment manufacturers in France and Asia, structuring of a 12-month qualification pipeline.
Let's get moving
Let's talk about your technology and its commercial potential.
A 30-minute call. No generic pitch. We start from your technology, your target market and your current constraints.